Do One Thing, Change Everything was designed to inspire the residents of one Philadelphia zip code––with epidemic level HIV and HCV infection rates––to commit to one life-saving act: get tested for HIV and HCV.

The campaign encompassed large-scale digital, social and outdoor marketing developed with Uniworld Group and Clear Channel; massive mobilization of community leaders and local institutions to promote and destigmatize testing; and widespread HIV and HCV testing. 

You may also like

Back to Top